News
Introducing new product campaigns from HAQM Ads
Learn how new product campaigns from HAQM Ads helps drive faster and more efficient results.
Technology and services
New product campaigns
Launch your new product in 90 days with HAQM Ads
New product campaigns help accelerate your product launch with optimized full-funnel media plans designed to connect with shoppers, drive discovery, and generate sales during the critical launch phase.
How do new product campaigns work?
New product campaigns is built to deliver results at every stage of the funnel from day one. We use insights from thousands of campaigns and retail insights to ensure your ads reach the right customers across HAQM and beyond. You set your goals and budget, and we handle the rest with the right mix of video, audio, display, and device ads. Plus, advertisers get access to premium placements on the HAQM store, not available via self-service. Here’s how it works:
Awareness (First 30 days)
We begin with awareness-building ads like video and audio to maximize discoverability.
Consideration (30-60 days)
Then shift to engage shoppers with display ads and Sponsored Brands.
Conversion (60-90 days)
As the campaign progresses, we focus on driving action with conversion-driven ads.
Why should I use new product campaigns?
Launching a new product successfully requires speed, strategy, and visibility. It’s never been more important to introduce your product in front of the right audience, and doing so quickly. New product campaigns simplify this by using data-backed full-funnel media plans and creatives that get your product noticed across the right channels. Our campaigns deliver:
Awareness right away
Brands that use upper-funnel tactics within the first month of launch saw 36% higher conversion rates on average than those who waited after the first month.1
More discovery
Reach millions of shoppers early in their journey—57% of U.S. consumers begin their shopping searches on HAQM.2
Better engagement
Brands that clearly messaged their new products as new & notable in their ads saw at least a 22% increase in click-through rates on average.3
Faster sales
Brands using a full-funnel media mix for product launches saw a 9% higher weekly sales growth rate4 and sold 2x more units on average in the first 90 days.5
Seamless execution
We manage everything from ad creation to campaign execution, allowing you to focus on growing your brand or business while we handle the advertising for you.
Where do new product campaigns ads appear?
Ads can appear in owned and operated supply sources like HAQM Originals on Prime Video, connected devices such as Fire TV and Alexa, and the HAQM store. They can also appear on thousands of premium third-party sites and apps via HAQM Publisher Direct and leading third-party exchanges.
Get started with new product campaigns
Connect with an HAQM Ads account executive to launch your new product campaign.
FAQs
How can I get started?
New product campaigns is offered as a white-glove service, with a consultative approach ideal for advertisers that want access to both HAQM DSP and ad console inventory in one unified plan. It requires a minimum spend of $225,000 USD. Contact an HAQM Ads account executive to get started.
What if I don’t have any creative for my campaign?
Whether you have existing assets or are starting from scratch, HAQM creative services can help you produce compelling creative for video, audio, and display ads. Contact us, and we’ll direct you to the right solution.
What is new & notable, and how can I access it?
New & notable is an identifier that highlights products launched on HAQM.com in the last 12 months, making it easier for shoppers to discover new items. It runs on both HAQM owned and operated and third-party inventory as part of new product campaigns media package. It’s not available in all ad formats or as a standalone option. A minimum spend of $225,000 USD is required. For further details, please reach out to your HAQM Ads account executive or contact us to get started.
I’m launching a new product. Am I eligible for new product campaigns?
New product campaigns are available to U.S. sellers, vendors, brands, and agencies in the CPG, Consumables, and Hardlines categories enrolled in Brand Registry. A minimum spend of $225,000 USD (varies by country) is required. For further details, please reach out to your HAQM Ads account executive.
How do I measure the success of new product campaigns?
In addition to standard campaign reporting metrics, we provide brand lift studies to help you understand lift performance as well as custom analytics across your HAQM DSP and ad console campaigns using event-level data sets in HAQM Marketing Cloud.
Sources:
1 HAQM internal data, US, Aug 2023–2024. Note: results may vary and are not indicative of future performance.
2 eMarketer, Jungle Scout, Consumer Trends Report, US, Jun 2023.
3 HAQM internal data, US, Aug 2023–2024. Note: results may vary and not indicative of future performance. New & notable is n identified for products new to market in the last 12 months, subject to HAQM Ads’ policies, eligibility, and restrictions.
4 HAQM internal data, US, Aug 2023–2024. Note: results may vary and not indicative of future performance.
5 HAQM internal data, US, Jun 2023–2024. Note: results may vary and not indicative of future performance.