How Activ Life measures non-HAQM marketing performance
Tool provider Ampd helps outdoor toys brand Activ Life measure the impact of non-HAQM marketing campaigns on their brand’s performance in HAQM’s store.
Measurement and analytics
HAQM Attribution (beta)
Your non-HAQM campaigns, measured.
With HAQM Attribution measurement, you can measure and optimize how non-HAQM marketing strategies help customers discover, consider, and purchase your products on HAQM.
How does HAQM Attribution work?
HAQM Attribution is a free, advertising and analytics measurement solution that provides insight into the on-HAQM impact of your marketing strategies across non-HAQM channels including search, social, display, video, email, affiliate/influencer campaigns, etc.
Measure
Understand the impact of your cross-channel digital marketing activities.
Optimize
Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency.
Plan
Identify which media channel is most effective at driving advertiser objectives and return on investment.
Who can use HAQM Attribution?
HAQM Attribution can be used by all eligible vendors, sellers, registered brand owners, and Kindle Direct Publishing (KDP) authors that are part of the advertising console, and who sell in the HAQM store. Eligible sellers and vendors can access HAQM Attribution measurement through either the self-service console or tool providers integrated with the HAQM Ads API.
Benefits of HAQM Attribution
While HAQM Ads helps drive consideration for your brand and products across multiple touchpoints, we know there are a number of non-HAQM channels that also play key roles in the shopping journey. Using these advertising analytics and insights, you can optimize and plan your digital strategy based on what you know resonates with your customers and drives value for your brand on HAQM.
Drive efficient marketing outcomes
HAQM Attribution provides visibility into the performance and efficiency of your HAQM marketing campaigns, allowing you to optimize for maximum return on investment, and driving valuable business outcomes for your brand.
Uncover growth opportunities
See how shoppers engage with your products on HAQM, which can help you identify new advertising opportunities and optimize your non-HAQM strategies to better align with your goals.
Optimize your campaign performance
Get real-time insights into campaign performance across various dimensions, allowing you to make informed, data-driven decisions to optimize your campaigns and improve their effectiveness.
Quantify cross-channel impact
Calculate the performance impact of your marketing efforts across devices providing you with a comprehensive, cross-channel view of your marketing effectiveness, enabling you to make more informed decisions about your marketing mix.
Measure the end-to-end impact of your advertising
HAQM Attribution provides comprehensive metrics that span the full customer journey, from awareness to purchase, which enables you to understand the holistic impact of your advertising efforts and how they contribute to driving conversions.
HAQM Attribution courses
Get started with HAQM Attribution
Once you have registered and your advertising console account is created, sign in to add the products for which you want to measure conversions. From there, generate tags for each of your marketing strategies, and then implement tags across your search ads, social ads, display ads, video ads, and email marketing.
Already registered?
FAQs
How much does HAQM Attribution cost?
HAQM Attribution is a free measurement solution.
What type of media can be measured with HAQM Attribution?
HAQM Attribution measures non-HAQM Ads performance for media and marketing efforts across non-HAQM channels including (but not limited to) search, social, display, video, and email channels.
What are some guardrails/restrictions (e.g., content, product, or booking restrictions) you need to keep top of mind when setting up your HAQM Attribution campaigns?
You’ll set up your HAQM Attribution campaigns based on the HAQM products you are promoting.
The way you set up your campaigns within HAQM Attribution determines how you view results in your reporting. For example, you may choose to create one HAQM Attribution tag for each marketing tactic (e.g. creative, messaging, audience group), so you will be able to view metrics by tactics, represented by different tags, in reporting.
What key metrics are available in HAQM Attribution?
HAQM Attribution reports have a 14-day attribution window and include engagement metrics, as well as HAQM conversion metrics. Reporting is available via downloadable reports and within the console.
Engagement metrics:
- Clicks
- Detailed page views (DPV)
- Detailed page view rate (DPVR)
HAQM conversion metrics:
- Add-to-cart (ATC)
- Add-to-cart rate (ATCR)
- Purchases
- Purchase rate
- Units sold
- Product sales
- New to brand
Can I invite more users, such as my agency partners, to my HAQM Attribution console?
Yes, you can grant permission for users directly within the console. Select "Manage" at the top navigation, and then select "User management" to add users.
Is HAQM Attribution measurement available through the HAQM Ads API?
Yes, HAQM Attribution is now available through the HAQM Ads API. If you’re a tool provider, visit our API guide to learn more and get started.
How can I access HAQM Attribution?
HAQM Attribution reports can be located in the advertising console or in the HAQM Attribution API.
In-console reports
- Performance report: Access reporting across all campaigns that were not created using Bulk Operations for Google search.
- Keyword and creative report: Access keyword-level performance for Google search campaigns created using Bulk Operations.
- Product report: Access reporting across promoted products (those selected during measurement setup) and brand halo products (any other products within the same brand).
HAQM Attribution API (integrated with HAQM Advertising API)
- For advertisers and agencies currently working with a tool provider, reach out to your point of contact to find out whether they’ve integrated with the HAQM Attribution API and how to get started.
- For advertisers and agencies that don’t work with API-integrated tool providers but want to apply HAQM Attribution measurement to non-HAQM marketing campaigns, click here to learn more.
- For tool providers, agencies, and advertisers interested in integrating with the HAQM Attribution API, click here to learn more.
Types (e.g., targeting, search term, campaign): Metrics can be viewed by channel, publisher, order, line item, search keyword, and product ASIN.