Launch announcement
Sponsored Display is expanded to HAQM Business globally
January 06, 2024
What launched?
We expanded Sponsored Display to surface on HAQM Business globally, including placements on the homepage, search and detail pages on both desktop and mobile. This enables advertisers to engage valuable business shoppers, promote HAQM Business exclusive pricing when applicable, and better target various audiences across the HAQM Business shopper base.
Newly expanded Sponsored Display ads on two of the placements on HAQM Business detail page. Wherever applicable, business pricing and quantity discount pricing appear automatically as part of ad creatives
Why is it important?
- Advertisers can now engage HAQM Business shoppers who tend to purchase in larger quantities and more frequently than consumers. Previously, advertisers were not able to engage HAQM Business shoppers with Sponsored Display.
- Advertisers can now use enhanced standard audiences to better target specific HAQM Business audiences.
- Sponsored Display ads shown to HAQM Business shoppers will also automatically include business pricing and quantity discounts in the ad creative, when an advertiser offers the HAQM Business exclusive pricing benefits for their products.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, Spain, France, Italy, United Kingdom
- Asia Pacific: India, Japan
Who can use it?
- Vendors
- Registered sellers
- Managed service
- Self-service
Where do I access it?
- HAQM Ads console
- HAQM Ads API