Launch announcement

Register once and manage ads worldwide with a global seat

February 20, 2025

What launched?

With global seats, HAQM DSP users can now register once and buy ads in every country where HAQM DSP operates. Users will create country specific advertiser accounts, receive invoices from a single HAQM legal entity for their global spend, and can create consolidated reports for their spend regionally.

Screenshot to Region switcher to access the three regions on campaign manager

Fig: Region switcher to access the three regions on campaign manager

Why is it important?

This launch enhances ADSP's global scalability by reducing complexity and making global advertising more efficient in several key ways: (1) Easy Expansion into ADSP Countries: Buyers no longer need to create a new ADSP manager account for each country, they can simply use their existing global manager account to seamlessly expand into new countries which are served by ADSP. (2) Consolidated Invoicing: Buyers have the option to consolidate their spending and receive invoices from one HAQM legal entity, instead of receiving separate invoices from different legal entities in each country. (3) Unified Reporting: Buyers can now generate reports for multiple countries from a single interface, eliminating the need to download reports from separate entities. (4) Simplified Deal Management: Register and manage via a single buyer seat ID, instead of one per country. (5) Standardized Account View: The "All Accounts" view is standardized across ADSP and Sponsored Ads, enabling clients to see all SA and ADSP advertiser accounts in one place and access top-level performance data across all accounts. (6) Global Permissions: Users can be invited to a global manager account in a single workflow without the need to repeat for each country. (7) Establishes Singapore as the 18th invoice country for ADSP, allowing customers to receive invoices from HAQM Singapore legal entity.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, New Zealand, Japan, Singapore

Who can use it?

  • Any self serve ADSP user will be able to use this feature. Every manager account in ADSP post launch, will be converted to a global buying manager account; users can log into their manager account with their existing login credentials. Every new manager account created will be created as a global manager account.

Where do I access it?

  • On the campaign manager screen in ADSP, user can toggle between three regions “Americas”, “APAC” and “EMEA” via the region switcher at the top left corner. All objects, such as advertiser accounts, campaigns, and ad groups, within a regional view are restricted to the given region. Inventory hub and report center will also have this region switcher

API specific

With global seat, users need to retrieve three profile IDs, one per region. Global Manager Accounts will be available in 3 regions, NA, EU and FE. Calling Profiles API will never simultaneously return all 3 Profiles at once. It will only return the Profile ID of the manager account for the regional endpoint you are hitting. Choose the region you would like to make changes in and select the corresponding API endpoint

  1. EU → http://advertising-api-eu.haqm.com
  2. FE → http://advertising-api-fe.haqm.com
  3. NA → http://advertising-api.haqm.com
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