Launch announcement
Create new deals instantly with HAQM Media on HAQM DSP
September 05, 2024
What launched?
HAQM DSP has launched the ability to create new preferred deals with HAQM Media directly in inventory hub for self-service customers worldwide. With this feature, customers can create new deals with HAQM Twitch, HAQM Freevee and HAQM Prime Video based on their applicable rate cards. Customers can configure supply-side audience segmentation and submit their deal proposals for approval, and activate new deals instantly on existing line items. This feature is launching to all HAQM DSP self-service customers.
When creating a new deal in inventory hub, customers can now choose to negotiate a new deal.
To create a new deal, customers create a proposal that can contain several requests.
Customers can discover the products offered by HAQM Media publishers, understand their specificities and get the applicable rates.
Once they’ve selected the products they’re interested in, they can configure the dates and supply-side targeting for each and submit them for approval.
Once deals have been approved, customers can view the approved deals and instantly activate onto their line items.
Why is it important?
With this release, HAQM DSP customers gain the ability to propose new deals without the need to work with their HAQM Ads representatives. They can discover available deals sold by HAQM Media, understand the applicable rates, choose the deals they are interested in, and precisely configure the supply-side audience segmentation they’d like. The deals supported at launch are approved programmatically, resulting in customers being able to activate newly created deals within minutes.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- HAQM DSP self-service customers who do not have negotiated rates with HAQM Media.
Where do I access it?
- Inventory hub on HAQM DSP