Launch announcement
HAQM Ads Campaign Optimization and HAQM Ads Advanced Retail Certifications launch on the HAQM Ads Academy
June 30, 2023
What launched?
We launched two new advanced certifications: The HAQM Ads Advanced Retail Certification and the HAQM Ads Campaign Optimization Certification help experienced advertisers and partners build and validate expertise. The HAQM Ads Campaign Optimization Certification covers best practices, such as how Sponsored ds and HAQM DSP products together can help drive impact. The HAQM Ads Advanced Retail Certification dives deep on retail-readiness strategies to more effectively manage online commerce operations and advertising campaigns on HAQM.com. Both certifications are available for free on the HAQM Ads Academy, and feature a series of curated, advanced training courses, followed by a certification assessment to validate expertise. Certified practitioners can showcase their completion badge on social media to let clients, colleagues, and employers know that HAQM Ads has validated their expertise.
Why is it important?
The HAQM Ads Campaign Optimization Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and HAQM DSP campaigns. Meanwhile, the HAQM Ads Advanced Retail Certification is made up of various products, tools, and strategies including; A+ content, product detail pages, Seller Central, Vendor Central, Fulfillment by HAQM (FBA), Seller Fulfilled Prime (SFP), or Merchant Fulfilled Network (MFN), API integrations, Audience Insights Premium (AIP), Audience Planning Tool (APT), HAQM Brand Analytics, and more. With the Advanced Retail Certification partners will learn how to navigate and apply these various products, tools, and strategies to optimize their clients’ retail campaigns.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey, Ireland, Luxembourg, Finland, Norway, Denmark, Austria, Belgium, Switzerland
- Middle East: Saudi Arabia, United Arab Emirates, Egypt, Bahrain, Kuwait, Israel, Morocco
- Asia Pacific: Australia, India, Japan, New Zealand, Singapore
Who can use it?
Anyone can enroll in these new advanced certifications on the HAQM Ads Academy. However, the HAQM Ads Campaign Optimization Certification is best suited for hands-on practitioners, such as retail media specialists and campaign managers, who build and manage diverse campaigns across their portfolio. The HAQM Ads Advanced Retail Certification is best suited for experienced practitioners with prior knowledge of managing online retail operations and advertising campaigns on HAQM.com.
Where do I access it?
You can access the certifications for free on the HAQM Ads Academy: HAQM Ads Campaign Optimization Certification and HAQM Ads Advanced Retail Certification. You can sign up for the HAQM Ads Academy using the email and password you use to manage your HAQM Ads campaigns or you can create a new HAQM account.