Launch announcement
Empower bidding with the launch of bid modifiers (beta) on HAQM DSP
October 4, 2024
What launched?
We're excited to announce the launch of bid modifiers (beta) on HAQM DSP. Advertisers can now upload bid adjustment specifications directly within their line item settings on select supply. Bid modifiers give advertisers control over their bidding based on factors like domain, app, device, location, HAQM Audiences, and more. Bid modifiers help advertisers maintain nuanced and tailored bidding within a single line item, alongside the automated bid optimization capabilities of HAQM DSP.
Why is it important?
Bid modifiers empowers the simplification of campaign setup by reducing the number of line items needed. By creating bid adjustments based on advertisers’ own signals, advertisers may optimize campaigns in real-time to help reach the right audience at the right moment. This flexibility enables advertisers to combine the power of HAQM DSP proprietary optimization with a tailored solution that aligns to their specific business goals and campaign objectives.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self-service