Launch announcement

HAQM has launched a new AMC dataset called HAQM Retail Purchases, containing 5 years of historical store purchase data with detailed order item information. The dataset enables various measurement and audience creation use cases, including identifying "upgrade ready" audiences and creating customer lifetime value metrics. As part of the AMC Paid Features portfolio, customers can try the data set with a 60-day free trial before subscribing for $500/month. The dataset is free for audience creation purposes.

The new HAQM Retail Purchases dataset extends the lookback window on HAQM Store purchase signals from 13 months to 5 years, addressing limitations in analyzing durable goods, replenishable products, and seasonal items. This extended historical view enables advertisers to better understand consumer purchase habits over time, allowing for custom audience creation and more relevant metrics such as customer lifetime value, custom new-to-brand measurements, and identification of gateway items. With this expanded data, brands can optimize their advertising strategies, allocate budgets more effectively, and gain deeper insights into customer journeys across their product portfolios.

• Measurement use case: AMC customers in United States, Canada, Japan, Australia, United Kingdom, France, Germany, Italy, and Spain with AMC instances comprised of advertising accounts associated with HAQM selling accounts (e.g., Vendor Central or Seller Central)
• Audience use case: AMC customers in United States, Canada, Japan, and Australia with AMC instances comprised of advertising accounts associated with HAQM selling accounts (e.g., Vendor Central or Seller Central)

• AMC Console
• AMC API