October 25, 2023
Expand reach to engaged viewers on HAQM Freevee
Announced at unBoxed 2023
What launched?
HAQM Freevee preferred deal (PD) now enables advertisers to buy a fixed CPM, non-guaranteed deal that targets the HAQM Freevee run-of-site (ROS) mid-roll inventory. Advertisers can buy an off-the-shelf deal.
Why is it important?
Unlocks self-service (SS) access to HAQM Freevee: Access to HAQM Freevee standalone inventory has been a consistent request from both managed (MS) and self-service (SS) advertisers. Previously, access to HAQM Freevee was only available to MS advertisers. The HAQM Freevee preferred deal launch unlocks access for SS advertisers.
Enables industry standard buying model for HAQM Freevee: Programmatic deals are an industry standard buying model. HAQM Freevee preferred deal offers advertisers a familiar way to buy HAQM Freevee inventory. This simplifies sales, negotiations, and campaign setup processes.
Simplifies campaign management: Advertisers can layer additional HAQM DSP targeting and settings on the HAQM Freevee preferred deal and add other first-party and third-party deals on the same line item. This simplifies campaign management by enabling advertisers to manage spend and run cross-channel tactics across HAQM Freevee, Twitch, Fire TV Channels, and third-party inventory from HAQM Publisher Direct with unified reporting and measurement.
Helps negotiations and deal buying by offering off-the-shelf deals: One-to-many deals enable publishers to create ready to use off-the-shelf deals that multiple advertisers can use.
Where do I access it?
- HAQM DSP
Who can use it?
- Self-service Streaming TV advertisers in the U.S.
Where is it available?
- US