Launch announcement
HAQM DSP “Pixel Metrics” are now “Off-HAQM Metrics”
October 03, 2022
What launched?
HAQM DSP reports have new names for 20 off-HAQM conversion metrics. These 20 metrics were formerly categorized as "pixel metrics" and included conversions from pixel-based tracking. As we improve the conversion tracking experience for HAQM DSP advertisers, these metrics will also include conversions from new, non-pixel-based interfaces. The “Pixel” metric category in the column selector has been renamed “Off-HAQM.”
Off-HAQM purchases in the column selector
| Former Metric Name | New Detail Name | New Display Name | Metric Category |
|---|---|---|---|
| Product purchased | Off-HAQM purchases | Off-HAQM purchases | Off-HAQM (formerly Pixel) |
| Product purchased views | Off-HAQM purchases view-through conversions | Off-HAQM purchases views | Off-HAQM (formerly Pixel) |
| Product purchased clicks | Off-HAQM purchases click-through conversions | Off-HAQM purchases clicks | Off-HAQM (formerly Pixel) |
| Product purchased CVR | Off-HAQM purchase rate | Off-HAQM purchase rate | Off-HAQM (formerly Pixel) |
| Product purchased CPA | Off-HAQM effective cost per purchase (eCPP) | Off-HAQM eCPP | Off-HAQM (formerly Pixel) |
| Total pixel | Off-HAQM conversions | Off-HAQM conversions | Off-HAQM (formerly Pixel) |
| Total pixel views | Off-HAQM view-through conversions | Off-HAQM views | Off-HAQM (formerly Pixel) |
| Total pixels clicks | Off-HAQM click-through conversions | Off-HAQM clicks | Off-HAQM (formerly Pixel) |
| Total pixel CVR | Off-HAQM conversion rate | Off-HAQM CVR | Off-HAQM (formerly Pixel) |
| Total pixel CPA | Off-HAQM cost per acquisition | Off-HAQM CPA | Off-HAQM (formerly Pixel) |
| Sign up button | Sign-up | Sign-up | Off-HAQM (formerly Pixel) |
| Sign up button views | Sign-up view-through conversions | Sign-up views | Off-HAQM (formerly Pixel) |
| Sign up button clicks | Sign-up click-through conversions | Sign-up clicks | Off-HAQM (formerly Pixel) |
| Sign up button CVR | Sign-up conversion rate | Sign-up CVR | Off-HAQM (formerly Pixel) |
| Sign up button CPA | Sign-up cost per acquisition | Sign-up CPA | Off-HAQM (formerly Pixel) |
| Subscription page | Subscribe | Subscribe | Off-HAQM (formerly Pixel) |
| Subscription page views | Subscribe view-through conversions | Subscribe views | Off-HAQM (formerly Pixel) |
| Subscription page clicks | Subscribe click-through conversions | Subscribe clicks | Off-HAQM (formerly Pixel) |
| Subscription page CVR | Subscribe conversion rate | Subscribe CVR | Off-HAQM (formerly Pixel) |
| Subscription page CPA | Subscribe cost per acquisition | Subscribe CPA | Off-HAQM (formerly Pixel) |
Why is it important?
As our industry experiences changes to ad identity, brands look to a trusted partner to unify their data sets, and help drive measurement with the support of ad technology. Total impact is a measurement that combines third-party conversions with HAQM conversions, for example, combined sales and combined return on advertising spend (ROAS) metrics that include attributed sales both on and off HAQM. Off-HAQM conversion data can come from the advertiser or an HAQM-integrated partner.
This update aligns with HAQM initiatives to support options beyond pixels, and is a step in the direction to allow advertisers to import conversion data (customer defined success metrics) from the source of their choice.
Customers using version 3 of the HAQM DSP reporting APIs can select these 20 metrics using updated API field names that align with console reports. Legacy field names are also supported. For full technical details, please read here.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
- Middle East: Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan, Singapore
Who can use it?
- Managed service
- Self-service
Where do I access it?
- HAQM DSP