Launch announcement
Measure brand marketing impact using HAQM Brand Lift
March 30, 2024
What launched?
We’ve launched HAQM Brand Lift in GA for HAQM DSP campaigns in all 5 locales where it was previously available in open beta, including the US, Canada, United Kingdom, Germany, and France.
HAQM Brand Lift study setup UI within the Studies page of HAQM DSP
HAQM Brand Lift results Summary showing lift in the objectives (Awareness, Preference, etc.) included in the study
Why is it important?
HAQM Brand Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. Reporting shows how campaigns are influencing key performance indicators so advertisers can adjust campaign settings to drive long-term market share or customer loyalty.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, France, United Kingdom
Who can use it?
- Self-service
- Managed service
- Agencies
Where do I access it?
- HAQM DSP Studies page
- HAQM Ads API
API specific
To create, manage, and retrieve results for their HAQM Brand Lift studies, use the following endpoints:
Learn more about the HAQM Brand Lift APIs in our technical documentation.