Launch announcement
Canadian advertisers can now measure brand marketing impact using HAQM Brand Lift
June 15, 2023
What launched?
Canadian advertisers can now measure upper and mid-funnel HAQM Ads campaigns with HAQM Brand Lift, joining advertisers in the United States and United Kingdom where HAQM Brand Lift was previously available.
Why is it important?
HAQM Brand Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. With participation of the sizable, representative, and engaged HAQM Shopper Panel community, HAQM Brand Lift helps provide objective and concrete measurement results. The reporting provides insights such as how much an advertiser’s campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.
Where is the feature available?
- North America: United States, Canada
- Europe: United Kingdom
Who can use it?
- Self-service
- Managed service
Where do I access it?
API specific
To create, manage, and retrieve results for their HAQM Brand Lift studies, please use the following endpoints:
- Create study: POST/dsp/measurement/studies/brandLift
- Update study details: PUT/measurement/studies/brandLift
- Get results: GET/measurement/studies/brandLift/{studyId}/result
Learn more about the HAQM Brand Lift APIs in our technical documentation.