Launch announcement

HAQM Attribution (AA) is launching a new custom audience feature, that provides AA customers with a new re-marketing capability. HAQM Attribution re-marketing allows you to reach audiences directed from ad traffic anywhere customers spend their time into HAQM, in the last 30 days. This audience is available in HAQM DSP and Sponsored Display.

Advertisers can reach, re-engage and re-market to the HAQM Attribution audiences that have been directed to HAQM advertisements from anywhere. This new audience segment enables advertisers to re-market within HAQM to help improve conversion, as these customers have already expressed interest in the product by clicking your ad. Advertisers can improve full funnel marketing effectiveness by combining AA campaigns with re-marketing through HAQM Ads. For eligible re-marketing conversions, US brand owning sellers enrolled in the Brand Referral Bonus will continue to receive the bonus. The Brand Referral Bonus (BRB) program gives eligible US brand owning Sellers a bonus credit worth an average of 10% of the sales price on sales generated from non-HAQM marketing efforts measured with HAQM Attribution.

• Audience will be available for all sellers, who are onboarded to HAQM Attribution and have directed enough traffic to HAQM using AA tags
• This new audience will be available in HAQM DSP, under Custom-Built high level category.
• This new audience will also be available in Sponsored Display, under ‘Audience Targeting → HAQM Audiences → Custom Built’. The HAQM Attribution audience in Sponsored Display will include on-HAQM look-alike audiences as well (Audiences directed from ads anywhere customers spend their time)

• HAQM DSP