Launch announcement
HAQM Attribution launches for Kindle Direct Publishing (KDP) authors
September 30, 2022
What launched?
We have expanded our product to support Kindle Direct Publishing (KDP) authors to measure their non-HAQM ads and understand the impact to sales in HAQM's store.
A KDP author can create an attribution tag using the ad console UI to reach customers wherever they spend time.
The HAQM Attribution dashboard will provide metrics and reports for the tags generated. KDP authors can dynamically change the date, campaigns, Ad groups, etc. to gain insights and optimize the reach of customers wherever they spend time.
Why is it important?
KDP accounts can measure their marketing campaigns and their impact on HAQM sales. HAQM Attribution will support both physical and e-books published by KDP authors to provide a full view of sales metrics to optimize media spend during a live campaign. KDP accounts will also be able to see the total number of pages read and the Royalty amount earned with the HAQM Attribution reporting.
HAQM Ads API integrators working with KDP authors/ accounts can access this information using the existing HAQM Attribution reporting endpoint through the HAQM Ads API. Learn more.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, Spain, France, Italy, United Kingdom
Who can use it?
- All eligible KDP accounts
Where do I access it?
- Advertising console