HAQM DSP mobile app static banner ads dimensions and specifications
HAQM DSP mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.
Image banner ads
| Ad Size | Creative Dimensions | Max. File Weight | File Format |
| 320 x 50 | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
| 300 x 250 | 600 x 500 px @2X | 40 kb | JPG / PNG-8 |
| 728 x 90 | 1456 x 180 px @2x | 200 kb | JPG / PNG-8 |
| 414x125* | 828 x 250 px @2x (required) | 200 kb | JPG / PNG-8 |
* The 414x125 is a custom ad size that runs on HAQM mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.
Rich media ads (Third-party served only)
| Ad Size | Max. Initial File Load | File Format |
| 320 x 50 | 100 kb | HTML |
| 300 x 250 | 200 kb | HTML |
| 728 x 90 | 200 kb | HTML |
| 600 x 90 | 200 kb | HTML |
| 1024 x 50 | 200 kb | HTML |
Creative Guidelines
Requirements
- 320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 2X resolution (828x250) to maintain image clarity on high-resolution screens.
- Banner ads on HAQM DSP Mobile must contain an AdChoices label in one corner, which HAQM will automatically overlay on your creative.
- Banners that link to HAQM must include an HAQM logo or a textual reference to HAQM, as outlined in our Creative Acceptance Policy.
- Font size should not be smaller than 16pt (at 2X resolution) and must be legible when viewed on device.
- The advertiser’s logo or name must be included in mobile banner ads.
Recommendations
In addition, HAQM recommends the following creative guidelines for HAQM DSP Mobile banners:
- Mobile banners are recommended, but not required, to be designed at 2X resolution.
- If a creative’s background image utilizes a photo, pattern or text, it should be simple, non-distracting, and understated.
- Text should be minimal. Remove any unnecessary or extraneous language.
- Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site’s content.
- A headline or copy message is also recommended.
- Animation (e.g. animated GIF files) is permitted but not recommended in HAQM DSP mobile banners.
Locales
North America
- CA
- MX
- US
South America
- BR
Europe
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- UK
Middle East
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
- SG
Serving
Third party ad serving supported for DoubleClick INS tags. We can accept third party impression and click trackers (1x1) for other approved third party technology providers.
Asset Checklist
- Pre-existing standard ad units for reference
- High-res layered .PSD files (a Photoshop file an editable layer for each design element, such as copy, logos, and images)
- Logos (vector format, .ai or .eps)
- Any backgrounds or key art
- Fonts (.otf or .ttf)
- Advertising copy
- Brand guidelines
- Clickthrough URL or Hero ASIN