HAQM Ads Partner Network Policies

1.0 Overview

2.0 Intellectual Property Rights

3.0 Privacy and Data Security

4.0 Authorized Data Use and Standards

5.0 Access Management

6.0 Monitoring and Policy Enforcement

7.0 Policy Modifications

8.0 Disclaimers

9.0 Glossary

The HAQM Ads Partner Network Policies ("Policies") set forth requirements governing partner integration and use of HAQM Ads services and associated HAQM Data. These Policies are binding on all partners, developers, vendors, agencies, and other entities (collectively "Partners") approved to access and interface products, services, tools and APIs ("HAQM Ads") with HAQM's advertising technologies, data and intellectual property through the HAQM Ads Partner Network.

These HAQM Ads Partner Network Policies (the "Policies") govern your access to and use of HAQM Ads application programming interfaces, products, services, tools and software, including any updates or upgrades (collectively, "HAQM Ads"). By accessing or using HAQM Ads, you agree to be bound by the most recent version of these Policies as well as any applicable agreements. You acknowledge that these Policies may be updated from time to time and that your continued access or use of HAQM Ads after updates constitutes binding acceptance of the updated Policies.

Partners are granted limited rights to use HAQM Ads and HAQM Data solely for the purpose of developing and operating approved product/service integrations that enhance HAQM advertising functionality for advertisers and HAQM Ads participants ("Permitted Use"). All other uses are strictly prohibited. HAQM Ads access and data provisioning through the Partner Network is a privilege that may be revoked if a Partner fails to comply with these Policies or otherwise abuses or misuses HAQM's services and intellectual property. Partners must implement robust security controls, limit data access on a need-to-know basis, and promptly remedy any violations of these Policies.

HAQM reserves the right to monitor and audit Partner usage and data handling practices to detect violations. Confirmed violations may result in enforcement actions including but not limited to suspension or termination of HAQM Ads and Partner Network access, credential revocation, and legal remedies. HAQM Ads may update these Policies at any time. Continued use of HAQM Ads constitutes acceptance of the most current published version of the Policies.

2.1 HAQM Ads owns all rights, titles, interests and intellectual property rights of every kind, including copyrights, trademarks, service marks, trade secrets and patent rights in HAQM Ads and any data, reports, analysis, content or other materials relating to or derived from HAQM Ads ("HAQM Materials"), and takes measures to protect its intellectual property rights. All rights not expressly granted to you are reserved by HAQM Ads.

2.2 You shall not copy, modify, translate, localize, port, adapt, derive, decompile, reverse assemble, reverse engineer or otherwise attempt to derive source code or underlying ideas or algorithms of any part of HAQM Ads or HAQM Materials. You shall not remove, obscure or alter any proprietary rights notices, including copyright, patent and trademark notices, of HAQM Ads contained within HAQM Ads or materials downloaded from it.

2.3 Any permitted use of HAQM's names, trademarks, service marks, logos or other brand features ("HAQM Marks") must be in compliance with HAQM's Trademark Usage Guidelines, as may be updated periodically. Use of HAQM's intellectual property is only permitted for the specific purpose of interfacing with HAQM and HAQM Ads as described in the documentation.

3.1 You must maintain and implement comprehensive administrative, physical, and technical safeguards conforming to industry data security standards such as encryption, access controls, etc. to protect the security, privacy, confidentiality and integrity of any HAQM Data, and prevent unauthorized access, use, disruption, modification or destruction of any HAQM Data, consistent with industry standards for similar types of data.

3.2 You must have a documented and publicly accessible process for prompt submission, tracking, response and resolution of data privacy, security vulnerability notifications, and incidents involving the actual or suspected misuse of HAQM Data.

3.3 Except as required to enable an approved Service Provider to operate under confidentiality for your product/service interfacing with HAQM Ads, you may not provide, disclose or share your HAQM Ads access Credentials with any third parties.

Prohibited Actions

4.1. You shall not process, transmit, access, use or facilitate any HAQM Data for unlawful, discriminatory purposes, such as using models or algorithms that perpetuate harmful biases, or for unethical surveillance or tracking of individuals or groups. HAQM Data shall not be used in any way that unlawfully discriminates.

4.2. You may not sell, license, sublicense, rent, lease, lend, assign, transfer, disclose, publish or make available any HAQM Data to unauthorized third parties.

4.3. You may not place HAQM Data on public websites, search engines, or environments, aggregate it commercially, or monetize HAQM Data in any way beyond the approved product/service integration with HAQM Ads.

4.4. Reidentifying, reverse engineering, or reconstructing HAQM Data to identify or profile individuals is prohibited.

4.5. You may not cache, store, retain or maintain any HAQM Data beyond its intended use for providing the approved product/service functionality interfacing with HAQM Ads, unless expressly permitted by HAQM.

4.6. You must not use audience data or any other HAQM Ads data for interest-based advertising, behavioral retargeting, or any other form of unauthorized interest-based messaging without explicit consent from end users.

4.7. You may not share, sell, rent, lease, or otherwise provide or distribute any HAQM Data to any third party, except to approved Service Providers operating under confidentiality agreements solely to assist in operating your product/service integrating with HAQM Ads.

4.8. You shall not disclose or make accessible any HAQM Data to employees, contractors or other personnel beyond those having a strict need-to-know for the intended product/service integration purpose.

4.9. Sharing or combining HAQM Data with any other third-party data sources is strictly prohibited without express prior written approval from HAQM.

4.10. You may not sublicense, transfer, or assign any rights granted to use HAQM Ads to any third parties.

4.11. You may not use HAQM Ads in connection with any products, services, or websites that violate other HAQM policies.

4.12. Distribution, syndication, or publication of HAQM Ads, products, services, or data sources is prohibited.

4.13. You may not use HAQM Ads for any unsupported ad formats, products, or features without prior approval from HAQM.

4.14. You must provide clear and conspicuous notice to users regarding the specific HAQM Data accessed or used by your product or service, as well as the purposes for such use.

4.15. Your messaging must be free from false, misleading, or deceptive statements about your HAQM Ads integrated product or service.

4.16. Any actions intended to falsely alter, manipulate, misrepresent, or undermine the integrity, security, or intended operation of HAQM Ads or any HAQM Data, whether directly or indirectly, are strictly prohibited. This includes activities aimed at obscuring, concealing, misdirecting, or deceiving through technical manipulation of HAQM Data.

4.17. Your products and services must be of professional quality, conforming to generally accepted industry standards, including coding practices and security measures, and must ensure satisfactory operation and useful life for their intended business purposes.

4.18. You are required to respect and conform to all Throttling Limits specified by HAQM in relation to the HAQM Ads APIs and related technical documentation, and your product designs should account for these limits.

4.19. You must implement robust data validation and error-handling mechanisms, such as input filtering and error logging, for any products, services, or applications that impact the integrity of user advertising campaigns, performance data, or associated business information flows.

5.1 You shall not solicit, collect, store, proxy, buy, sell or transfer HAQM login credentials or other authentication credentials of End Users for any purpose whatsoever.

5.2 You may not share or disclose your own HAQM Ads Developer Credentials with any third parties, with the exception of approved Service Providers operating under confidentiality agreements for maintaining the functionality enabling your product or service to interface with HAQM Ads.

5.3 You may only take actions or operate products/services on behalf of End Users who have granted you express and verifiable authorization and permissions to do so.

5.4 HAQM Ads reserves the right to rotate or expire previously issued Credentials on a periodic basis or for security purposes. You may need to refresh or reapply for Credentials as required.

6.1 HAQM may monitor use of HAQM Ads to detect any violations of these Policies or restrictions through technical controls and automated mechanisms such as log analysis. Violations may result in suspension or termination of your access and other enforcement measures.

6.2 You must reasonably cooperate with any HAQM investigation of unauthorized access or violation of these Policies, including promptly providing any relevant records or information requested.

7.1 HAQM Ads may modify these Policies from time to time at its sole discretion. Updated Policies will be published or provided to you in accordance with standard notification processes at least 30 days prior to taking effect.

7.2 Continued use of HAQM Ads after the effective date of updated Policies will constitute acceptance of those updated terms.

8.1 Nothing in these Policies or the associated agreements between you and HAQM Ads creates any agency, employment, partnership, unincorporated association, joint venture or any other similar relationship between the parties.

8.2 You are solely responsible for complying with all applicable local, state, federal and international laws and regulations in your performance of these Policies and use of HAQM Ads.

8.3 HAQM Ads makes no warranties regarding HAQM Ads, which is provided 'as is.'

8.4 You agree to indemnify, defend and hold harmless HAQM from any and all claims arising from your use of HAQM Ads in violation of these Policies.

HAQM Ads: The HAQM Ads APIs, products, services, tools and software, including any updates or upgrades.

HAQM Data: Any data, reports, analysis, content or other materials relating to or derived from HAQM Ads.

HAQM Marks: HAQM's names, trademarks, service marks, logos or other brand features.

HAQM Materials: HAQM Ads and any HAQM Data.

End User: An individual or entity that uses or receives the benefits of your product, service or application interfacing with HAQM Ads.

Credentials: Any keys, passwords, tokens or other authentication mechanisms required to access HAQM Ads.

Policies: These HAQM Ads Partner Network Policies, which govern partner integration and use of HAQM Ads services and associated HAQM Data.

Service Provider: A third-party developer, contractor or vendor approved by HAQM to assist in developing or maintaining product/service functionality interfacing with HAQM Ads, subject to confidentiality obligations.

Throttling Limits: Any limitations on data volume, processing capacity and call limits specified by HAQM for the HAQM Ads APIs.