Ad tech activation partners
Connect with a partner who can help you reach audiences across the open internet with HAQM DSP.
Access premium publishers and supply connections on HAQM DSP
You can engage nearly 90% of the U.S. population through authenticated reach available through HAQM DSP. You may already know you can reach desired audiences and HAQM customers across formats, devices, and contextual environments, such as Prime Video, Twitch, and Fire TV … but did you know you can also use HAQM DSP to extend your reach beyond HAQM owned and operated inventory? Extend your reach with access to thousands of leading broadcasters and publishers, and trusted exchanges.
Achieve your business goals by working with an HAQM ad tech activation partner
HAQM ad tech activation partners are third-party partners who have expertise on HAQM DSP campaign management. They can help you get the most out of HAQM DSP by acting as an extension of HAQM DSP's sales and support teams. These partners provide:
- Help getting started: Account creation and ownership provided to the requesting customer through the activation partner’s HAQM DSP seat.
- Onboarding support and training: HAQM DSP account setup (instance and technical) and internal training for the requesting customer.
- Ongoing expertise and guidance: Guidance on best practices and new feature release training.
Optimize your programmatic media spend
Connect with an HAQM ad tech activation partner who can help you create your account, get onboarded, and offer ongoing support and guidance for your HAQM DSP campaigns. Plan, activate, and measure full-funnel media investments across HAQM and the open internet informed by HAQM’s browsing, shopping, and streaming signals. Paired with our deep supply-side relationships, this helps you optimize programmatic investments across thousands of sites and apps globally, on HAQM and beyond.
Access low tech fees on deals
Save costs with low 1% tech fees for Programmatic Guaranteed deals with premium publishers.
Eliminate wasted media spend
Apply user and household frequency caps to get more out of your media investments.
Activate with choice and flexibility
Discover curated deals or activate custom deals using inventory hub on HAQM DSP.
Success stories
Learn how advertisers have worked with HAQM ad tech activation partners to drive advertiser outcomes, leveraging HAQM DSP, HAQM Marketing Cloud, and Streaming TV.
Kia Country of Savannah needed to modernize their advertising approach to reach new local car buyers digitally. Working with HAQM ad tech activation partner Revive, they implemented Streaming TV ads focused on reaching relevant audiences within 20 miles of the dealership. Additionally, they launched HAQM DSP reengagement to reconnect with audiences who’d previously viewed Streaming TV ads.
Key learnings
Exceeded 98% video completion rate benchmark.
Outperformed click-through rate (CTR) goal by 120%.
Sports Research needed to efficiently reach new customers for their Hydrate electrolytes product launch while accessing premium Streaming TV inventory. The brand partnered with HAQM ad tech activation partner Pacvue to define their video strategy and leverage HAQM Publisher Cloud (APC)-enhanced programmatic guaranteed deal with key Streaming TV (STV) broadcasters.
Key learnings
1.8x higher reach among intended audience vs. benchmark.
51% more cost-efficient in reaching desired users.
Experience Abu Dhabi needed to boost summer travel demand and shift perceptions about Abu Dhabi as a year-round destination among international travelers from the US, UK, Germany, Italy, and France. Using HAQM DSP, the brand launched a multi-channel Streaming TV campaign showcasing 101 must-visit attractions through immersive, non-skippable video content in viewers' native languages.
Key learnings
Reached over 18 million unique users, generating more than 39 million impressions.
Exceeded 91% average video completion rate across all video products.
Increased perception of Abu Dhabi offering good value for the price by 13%.
For businesses that don’t sell in the HAQM store
HAQM DSP can help drive the outcomes that matter most for your business regardless of whether you sell products or services in the HAQM store. This includes industries such as: