Prime Video’s 2024 TNF season, in review
As Thursday Night Football (TNF) coverage expands, Prime Video continues to score big with key adult demos.
Premium live sports. No matter the season.
The growing lineup of live sports programming on Prime Video features high-quality production, top talent, and innovative and interactive experiences.
With live sports and original documentaries, Prime Video is a premier destination for memorable moments on and off the field.
Sports fandom lives here
A closer look at the Prime Sports audience
Prime Video delivers audiences at scale, reaching:
The live sports audience is spending more on HAQM3
HAQM shoppers that watch live sports on Prime Video:
Thursday Night Football
Prime Video’s flagship live sports property kicks off the NFL weekend, bringing fans an enhanced viewing experience and expert analysis from legendary voices and fresh-off-the-field players all season long. Exclusive Thursday Night Football coverage attracts a younger, more affluent, and more engaged viewer, and Prime’s programming just got bigger with the addition of an exclusive NFL Wild Card Playoff game.
Prime Video Sports Programming
The NFL week kicks off on Prime Video
17 Games
Including Black Friday and an exclusive Wild Card Playoff game
Available in the US.
Season-long coverage tips off in October 2025
Regular and postseason games
Including a Black Friday tentpole and Conference Finals in 6 of 11 years (starting ’27)
Available globally.8
The flag drops Memorial Day Weekend 2025
5 NASCAR cup series races
Practice and qualifying races in the first half of the season
Available in the US.
NWSL Friday Nights
27 Matches
Including the Challenge Cup Kickoff & a Quarterfinal Playoff Match.
Available in the US and Canada.
Exclusive national streaming partner
Regular and postseason games
Including the Commissioner’s Cup Championship, & WNBA Finals in 3 of 11 years (starting in ’28)
Available globally.8
Prime Video Sports Originals
The home for entertaining sports storytelling; from widely appealing stories that attract casual fans, to in-depth stories that allow super fans to deepen their fandom.
Exclusive local coverage
Available to customers in select areas.
Coverage of Boxing, Mixed Martial Arts, Basketball, and Pickleball
Premier sports across the globe
NHL in Canada, UEFA Champions League soccer in the UK, Germany, and Italy, Wimbledon in Germany and Austria, Roland Garros tennis in France, and Premier League soccer in the UK and Sweden.
Get off the sidelines and into the game
Discover how your brand can become part of the water cooler moments that happen on Prime Video
Sources:
1 HAQM internal data, US, Apr 2024.
2 2023 MRI-Simmons, A18+. US Internet Population.
3 Live sports viewer defined as anyone who streamed Prime Video live sports in 2023. Median assessed for 2023 HAQM spend and orders.
4 HAQM internal data, US, Sept 2023.
5 Nielsen, Live+SD. 9/12/24 – 12/26/24. Based on P2+ AMA.
6 Nielsen, Live+SD. 9/12/24 – 12/26/24.
7 EDO; Sept 12, 2024–Dec 26, 2024. NFL linear includes the regular season across CBS, Fox, NBC, ESPN. Based on Google search rate.
8 Coverage excludes Greater China, Poland, Finland, Sweden, Norway, Denmark, and the Netherlands, with NBA rights in Canada beginning in the 2026-27.