HAQM Ads launches enhanced AI-powered Video Generator; sets AI vision for creative tools

Today, HAQM Ads is announcing enhancements to Video Generator and availability to all U.S. advertisers, marking the next evolution of HAQM Ads generative AI-powered ad tools. Nine months after first launching Video Generator in beta, HAQM Ads has enhanced the tool to allow advertisers to create realistic high motion shots of their products in use, transform still images to movement with a single click, and offer more creative options for brands of all sizes.

“When we first introduced Video Generator in beta in September 2024, it represented cutting-edge AI technology that allowed advertisers to create eight-second, low-motion video ads from a single product image in minutes,” said Jay Richman, VP of Product and Technology at HAQM. “While that capability was groundbreaking then, AI technology has rapidly evolved—and so has Video Generator. Over the last nine months, we've continued to push the boundaries of what's possible, resulting in an enhanced version of Video Generator that creates more sophisticated, high-motion video ads where the product blends seamlessly into the action or scene.”

• Enhanced motion and realism. Video Generator now utilizes advanced AI techniques that create realistic shots of products in use. This advancement allows Video Generator to move beyond displaying a product in a lifestyle scene and show the product in action. This is the difference between seeing a watch displayed on a table or showing it on someone’s wrist as they check the time. This sophisticated capability is ideal for retail items that are best displayed being worn, or products like toys and tools that are most evocative when shown in action.
• Engaging, multi-scene video ads. Video Generator offers the creation of multi-scene videos with text animations and background music, giving brands the ability to showcase their products in different ways and in various settings. Recent AI updates have also led to smoother frame transitions and inclusion of pets and humans.
• More choices, more variety. Advertisers now receive six different videos to choose from, providing more creative variety for ad campaigns.
• Video summarization. Advertisers can now upload existing videos—whether social media content, demos, or tutorial videos—and Video Generator will intelligently identify key clips, extract them, and summarize the clips into optimized ad content to generate a new video that is in the right format and length to be used in an ad campaign.
• Authentic brand voice. Brands can now upload their logos to be incorporated into videos and soon we will also allow advertisers to add brand guidelines and key selling points to further customize content. Additionally, comprehensive editing tools allow advertisers to modify headlines and adjust logo placement, giving advertisers more control over the final video ads.
• One-click transformation. Advertisers can transform an image into a short, single-scene motion video in just a click. These GIF-style video ads depict the product in action, which helps shoppers better understand the product benefits and make more informed purchasing decisions.

"Video Generator has been a game-changer for our clients,” said Destaney Wishon, CEO, BTR Media. “Mid-to-enterprise brands typically create just one or two brand videos for entire product categories, which leads to lower click-through and conversion rates. Creating targeted videos for each individual product is the solution, but it's traditionally expensive and difficult to scale. With Video Generator, we can easily create customized videos for specific product searches—like a chocolate protein video ad for chocolate searches and a separate vanilla protein video ad for vanilla searches. This approach dramatically improves performance for new product launches and sales-focused campaigns.”

At HAQM, we develop AI products that solve real problems for customers. For advertisers, especially small to medium-sized businesses, creating compelling video ads has traditionally been challenging due to the time, expertise, and cost required. Yet video advertising remains one of the most powerful tools for brands.

“Our journey with generative AI for advertising began with Image generator, which simplified still image creation,” said Richman. “We then expanded to Video Generator, which transformed how advertisers could create motion content. Now, with this enhanced version of Video Generator, available to all U.S. HAQM Ads customers, we're taking another significant leap forward in creative capabilities—all while maintaining the simplicity that makes these tools accessible to advertisers of all sizes.”

The evolution of these tools reflects HAQM Ads commitment to democratizing advertising—especially video advertising—for companies of all sizes through generative AI offerings. What sets the HAQM Ads AI approach apart is the combination of simplicity of use and advanced capabilities. HAQM Ads creative tools, like Video Generator, leverage existing advertiser assets and customer insights to create compelling ad creative that is true to a brand’s voice and a product’s unique value. Drawing from product detail pages, HAQM’s shopper insights, and images, videos, and information uploaded by advertisers, HAQM Ads generative AI tools ensure brand consistency and deliver dynamic creative outputs—all while saving valuable time and resources for advertisers.

From static images to dynamic videos, generative AI is simplifying the entire creative process. By removing traditional barriers to video advertising, we're enabling more brands to tell their stories effectively, helping shoppers make better purchasing decisions, and creating a more engaging shopping experience for everyone. As AI continues to evolve, so will HAQM Ads creative solutions. HAQM Ads is committed to pushing the boundaries of innovation to benefit advertisers at every step.