Plan. Prep. Prime Day.
Here’s everything small-business advertisers need to know to grow their business and reach more customers during HAQM’s epic shopping event.
Increase your brand awareness, consideration, and sales
In 2024, HAQM had the biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. Prime members globally saved billions on deals across every category. A record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide. That could also mean new opportunities for brands to reach customers beyond the shopping event.
Your ultimate guide to Prime Day
Learn how to grow your business before, during, and after HAQM’s annual shopping moment.
Prime Day best practices
Read our guide that details everything small businesses need to know to build their Prime Day advertising strategy.
Plan your strategy to build your books ad campaign for Prime Day and beyond.
Create campaigns that expand your reach and build audiences beyond HAQM.
Prime Day advertising skills
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, HAQM's annual global shopping event.
Prime Day intel
Check out some of the best-selling items from Prime Day 2024.
Prime Day success stories
Find out how Affirm was successful with their custom Brand Stores hub on Prime Day.
Lumineux wanted to build brand awareness for their teeth-whitening products during Prime Day. Here's how they did it.
Learn how outdoor equipment brand Greenworks drove sales during Prime Day.
Ready to get started?
Sign up for HAQM Ads to unlock your business’s potential this Prime Day.
FAQs
Prime Day is an HAQM shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.
HAQM’s 10th Prime Day event was on July 16 , 2024. See our complete retail holiday calendar for more.
Prime members in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK can shop on Prime Day.
1 HAQM internal data, 2023