TIAA의 Wyclef Jean와 아마존 광고가 “페이퍼 라이트”를 위해 협업한 방법
TIAA의 Wyclef Jean, Zara Mirza, 아마존 광고의 Kate McCagg로부터 금융 이해력과 은퇴 계획을 향상시키기 위한 독특한 협업의 비전에 대해 들어보세요.
수상 경력이 있고 후보로 지명된 아마존 광고 캠페인에서 영감을 얻어 보세요.
아마존 광고는 모든 규모의 브랜드가 목표를 달성할 수 있도록 다양한 상품과 솔루션을 제공합니다. 고객에게 이점을 제공하고 업계에서 인정을 받게 되어 기쁩니다.
수상하거나 후보에 선정되거나 최종 후보에 오른 성공적인 캠페인 목록을 발표하게 되어 기쁩니다. 이러한 캠페인은 고객의 성공을 도왔고 Adweek 및 Webby Awards와 같은 단체로부터 인정을 받았습니다. 아마존 광고를 통해 브랜드의 향후 성공으로 이어질 수 있는 영감을 얻으려면 전체 목록을 확인하세요.
수상 경력이 있는 캠페인 만들기
브랜드가 아마존 광고를 통해 어떻게 성공하고 업계 인지도를 얻었는지 알아보세요.
수상 경력이 있고 최종 후보에 오른 캠페인 살펴보기
다음은 아마존 광고 상품 및 솔루션을 제공하는 수상하고 최종 후보에 오른 캠페인의 전체 목록입니다.
어워드 표상 | 2024년
수상
- Effies | Cheetos Duster | Gold, Snacks and Desserts; Bronze, New Product or Service Line Extension
- Grand Indies Award | The Texas Tourism & Get Your Own Trip to Texas
- Festival of Media | Hogwarts Legacy Video Game Launch | Bronze, Best Use of Online
- Internationalist | Cheetos Duster | Gold Plus, Innovation in Media
- The Shorty Awards | Cheetos Duster | Silver, Food & Beverage
최종 후보
- The One Show | TIAA Paper Right | Branded Entertainment
최종 명단
- Effies | Cheetos Duster | New Product/Service | Introduction - Commerce & Shopper
- Internationalist | Hogwarts Legacy Video Game Launch | Innovation in Media
- Media Week Awards | Hogwarts Legacy Video Game Launch | Media Idea: £250k – £1m
- The One Show | TIAA "Paper Right" | Branded Entertainment; Creative Effectiveness; Creative Use of Technology; Cultural Driver; Direct Marketing; Music & Sound Craft; Public Relations; Radio & Audio First
어워드 표상 | 2023년
수상
- Canadian Marketing Awards | Hyundai and Audible campaign | Silver, Innovative Media
- Digiday Awards | Cheetos Duster | Best Brand Partnership (B2C)
- Digiday Awards Europe | The Pepsi Max - Take Halftime to the Max | Best Brand/Publisher Partnership
- Festival of Media | Cheetos Duster | Collaboration Award
- Online Media, Marketing, and Advertising Awards (OMMA) | Mastercard "She Runs This" | Excellence in Online Advertising for Influencer Campaign; Online Marketing Excellence by Industry Sector and Websites for Retail/E-Commerce
- OMMAs | Warner Bros Barbie Best Week Ever | Excellence in Online Advertising for Advertising/Promotion Website or Microsite
- The Shorty Awards | Ad Council "When You Can't Say It, Play It" | Mental Health By Cause
- The Shorty Awards | Mastercard "She Runs This" | Gold and Audience Honor, Live streaming under Original Content
- The Webby Awards | Ad Council "When You Can't Say It, Play It" | People's Voice, Experimental & Innovation, Apps & Software
최종 명단
- South by Southwest® (SXSW) Innovation Award | Ad Council "When You Can't Say It, Play It" | Audio Experience; Health & Biotech
- The Forrester Wave™: Omnichannel Demand-Side Platforms | 아마존 광고 | 프로그래매틱 미디어 구매자를 위한 계획, 활성화 및 측정 솔루션
- The Shorty Awards | Higher Impact: The power of purpose-driven brands | Research Reports
- The Shorty Awards | Nyssa | Gender Equality
- The Shorty Impact Awards | Mastercard "She Runs This" | Diverse-owned business campaign By Campaign
- The Webby Awards | Ad Council "When You Can't Say It, Play It" | Websites & Mobile Sites - Health & Wellness
- WARC Awards | Coca-Cola Christmas Anthology | Channel Pioneer
어워드 표상 | 2022년
수상
- Adweek | Jimmy Dean Egg Hijack | Best Use of AI/VR/Machine Learning; Media Plan of the Year, Best Use of Mobile
- Communication Arts | Jimmy Dean Egg Hijack | Advertising Best in Show in Food & Drink
- Effies | Jimmy Dean Egg Hijack | Silver, Experiential Shopper Marketing
- Festival of Media | Whiskas Cats in Boxes | Gold, Best Campaign for a Specific Audience; Gold, Best Engagement Strategy; Gold, Best Event Or Experiential Campaign; Gold, The Creative Use of Media Award; Silver, Best Direct to Consumer Marketing
- One Show | Ad Council "Alexa, what is love?" | Merit Award Winner, Experiential Music & Sound, Music & Sound Craft
- The Shorty Awards | Ad Council "Alexa, what is love?" | Silver Distinction, Creative Use of Technology
- The Shorty Awards | Cheetos SXSW Hands Free House | Award Event & Experiential
최종 명단
- Cannes | Ad Council "Alexa, what is love?" | Voice-Activation, Classic - Radio & Audio
- Cannes | Cheetos SXSW Hands Free House | Live Brand Experience or Activation, Experience - Brand Experience & Activation
- Cannes | Whiskas Cats in Boxes | Use of Ambient Media: 소규모, 참여 - 직접
- Clios | Jimmy Dean Egg Hijack
- Design and Art Direction (D&AD) Awards | Jimmy Dean Egg Hijack | Digital Use of Technology
- Festival of Media | Whiskas Cats in Boxes | Best Direct to Consumer Marketing Campaign; Best Distribution and Amplification of Content; Best Engagement Strategy; Best Use of Event or Experiential; Collaboration Award
- One Show | Ad Council "Alexa, what is love?" | CSR and Non-profit/charity, Creative Effectiveness; Fusion Pencil; Innovation in Integrated; Use of Technology, Interactive & Mobile Craft
- One Show | Jimmy Dean Egg Hijack | Creative Effectiveness; Interactive & Mobile Craft
- The Webby Awards | Pepsi Max: Take Halftime to the Max | Food & Drink, Social Media
