Plan. Prep. Prime Day.
Here’s everything small-business advertisers need to know to grow their business and reach more customers during HAQM’s epic shopping event.
Increase your brand awareness, consideration, and sales
During last year’s event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across the HAQM store, making it the biggest Prime Day event in HAQM’s history. In addition, brands that advertised leading up to and during the event showed a 216% increase in awareness and 214% increase in considerations, compared to the week before.1
HAQM also hit a milestone in 2023 by delivering to Prime members at the fastest speeds throughout the year.
Your ultimate guide to Prime Day
Learn how to grow your business before, during, and after HAQM’s annual shopping moment.
Prime Day best practices
Read our guide that details everything small businesses need to know to build their Prime Day advertising strategy.
Plan your strategy to build your books ad campaign for Prime Day and beyond.
Create campaigns that expand your reach and build audiences beyond HAQM.
Prime Day advertising skills
Explore our course and watch videos from our virtual summits to learn how to make the most of your advertising strategy during busy periods.
Prime Day intel
Find out how it got started and became the momentous occasion it is today.
Check out some of the best-selling items from Prime Day 2023.
Prime Day success stories
Find out how Affirm was successful with their custom Brand Stores hub on Prime Day.
Lumineux wanted to build brand awareness for their teeth-whitening products during Prime Day. Here's how they did it.
Learn how outdoor equipment brand Greenworks drove sales during Prime Day.
Ready to get started?
Sign up for HAQM Ads to unlock your business’s potential this Prime Day.
FAQs
Prime Day is an HAQM shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.
HAQM’s 10th Prime Day event was on July 16 , 2024. See our complete retail holiday calendar for more.
Prime members in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK can shop on Prime Day.
1 HAQM internal data, 2023