Industry marketing
Consumer electronics marketing
How can HAQM Ads fit into your consumer electronics marketing strategy? Whether you’re driving brand awareness or bringing your products to new audiences, learn about the advertising solutions we can offer your business, anywhere customers spend their time.
For consumer electronics, HAQM spans the entire customer journey, encompassing both online and offline touchpoints to help drive brand discovery, consideration and sales.
For high-consideration purchases within consumer electronics, such as TVs, laptops and premium smartphones, HAQM Ads offers tools to help build brand awareness and drive sales.
How HAQM Advertising can help consumer electronics brands reach shoppers
Customers don’t have to shop for consumer electronics on HAQM in order for you to reach them. With hundreds of millions worldwide active customer accounts, we’re able to reach shoppers at scale even if they don’t directly engage with the consumer electronics category on HAQM. Based on a custom survey by Kantar,1 HAQM can help you reach significant segments of consumer electronics buyers.
While 49% of smartphone purchases are made in-store, 83% of smartphone buyers conduct research online prior to purchasing. HAQM also helps shoppers discover new brands, as 64% of smartphone buyers discover a new brand or product on HAQM.
86% of laptop buyers conduct research online prior to purchase, but 37% still buy in-store. 63% of laptop buyers discovered a new brand or product on HAQM and tend to have a larger consideration set.
HAQM reaches TV purchasers, even though 60% of shoppers ultimately purchase in store. TV buyers come to HAQM to compare prices and read reviews and recommendations.
Consumer electronics marketing examples
Create your consumer electronics marketing plan
Register to get started with your consumer electronics marketing strategy, or contact your HAQM Ads account executive.
Consumer electronics advertising strategies
1 Kantar, 2019, US.
2 HAQM quarterly earnings, Q1 2020. Active customer accounts represent accounts that have placed an order during the preceding 12-month period.