Launch announcement
HAQM DSP provides modeled attribution for off-HAQM conversions for US advertisers
August 16, 2024
What’s launched?
To offer a more complete view of campaign results, HAQM DSP now uses modelling to account for off-HAQM conversions attributable to US advertiser campaigns that are not directly measured. Modeled conversions help measure the full value of campaigns, inclusive of anonymous supply, or in cases where the link between an ad interaction and a conversion event is not available. Directly measured conversions and modeled conversions are reported together as a combined result in campaign reporting.
Why is it important?
HAQM DSP models conversions so that advertisers can continue to measure the full impact of their advertising spend across recognised and anonymous supply, allowing them to effectively manage their goal KPI performance. Modeled conversions are important to maintain a holistic view of performance and will become more important as HAQM DSP expands options to deliver impressions on anonymous inventory via launches of Ad Relevance tactics.
Where is the feature available?
- North America: United States
Who can use it?
- Managed-service and self-service advertisers using HAQM DSP tracking off-HAQM conversions will see modeled attribution in the HAQM DSP campaign manager, reporting centre and the HAQM Ads API.
Where do I access it?
API specific
- All API endpoints with off-HAQM conversion reporting will include modeled conversions as it will be reported together with directly measured conversions in the same metric. For full technical details, please read the HAQM DSP guide on using the API for reporting.