25 October 2023
French advertisers can now measure brand marketing impact using HAQM Brand Lift
Announced at unBoxed 2023
What’s launched?
French advertisers can now measure upper and mid-funnel HAQM Ads campaigns with HAQM Brand Lift, joining advertisers in the United States, United Kingdom, Canada and Germany, where HAQM Brand Lift was already available.
Why is it important?
HAQM Brand Lift is an insightful, easy and quick way for advertisers measure and optimise upper funnel brand goals. HAQM Brand lift helps measure and optimise advertising impact on upper and mid funnel goals like brand awareness and perceptions. With participation of the sizable, representative and engaged HAQM Shopper Panel community, HAQM Brand Lift helps provide objective and concrete measurement results. The reporting provides insights, such as how much a campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.
Where do I access it?
Who can use it?
- Managed service
- Self service
Where is it available?
- CA
- US
- DE
- FR
- UK
API Specific
To create, manage and retrieve results for HAQM Brand Lift studies, use the following endpoints:
- Create study: POST/dsp/measurement/studies/brandLift
- Update study details: PUT/measurement/studies/brandLift
- Get results: GET/measurement/studies/brandLift/{studyId}/result
Learn more about the HAQM Brand Lift APIs in our technical documentation.