Launch announcement

Japanese advertisers can now measure brand marketing impact using HAQM Brand Lift

April 30, 2025

What launched?

Japanese advertisers can now measure upper and mid-funnel HAQM Ads campaigns with HAQM Brand Lift, joining advertisers in the United States, United Kingdom, Canada, Germany, and France where HAQM Brand Lift is already available.

Why is it important?

HAQM Brand Lift is an insightful, easy and quick way for advertisers to measure and optimize upper funnel brand goals across six objectives: awareness, attitudes, preference, favorability, intent, and ad recall. By surveying our sizable, representative, and engaged HAQM Shopper Panel community, HAQM Brand Lift provides objective measurement of your HAQM DSP campaigns. HAQM Brand Lift reporting provides insights such as how many people became aware of your brand or product as a result of your campaign, with breakouts including creative, demographics, and frequency.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, France, United Kingdom
  • Asia Pacific: Japan

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

API specific:

Learn more about the HAQM Brand Lift APIs in our technical documentation.