New ways for shoppers to follow brands on HAQM
26 October 2021
What’s been launched?
We’ve expanded Brand Follow to make it easier for shoppers to follow their favourite brands in HAQM’s store. To follow a brand, shoppers can simply hit the “Follow” button, which has been included as an every-day part of the shopping experience – across Stores, Posts and HAQM Live. To stay connected with brands, shoppers may now see deals from brands they follow when they visit the HAQM homepage.
Why is it important?
Brand Follow helps foster long-term, loyal connections between HAQM shoppers and the brands they love. Today, there are more than 20 million Follow relationships between shoppers and brands in our store. Brand Follow offers customers another way to tailor their HAQM shopping experience, for example, shoppers can get mobile notifications when a brand is about to stream on HAQM Live, and now may see deals from brands they follow on their HAQM homepage. We will continue to create more experiences that showcase products and content to a brand's followers throughout the shopping journey on HAQM.
Where is the feature available?
- North America: United States
Who can use it?
- All brands that have a Store on HAQM will automatically be enrolled in Brand Follow. Stores are available for sellers enrolled in HAQM Brand Registry, vendors and agencies
Where do I access it?
- Follower Count is available within Store Insights and Posts Publisher