25 October 2023

HAQM Marketing Cloud APIs are now part of the HAQM Ads API

Announced at unBoxed 2023

What’s launched?

Advertisers and partners can now access HAQM Marketing Cloud (AMC) APIs from the HAQM Ads API, along with APIs for other HAQM Ads solutions such as sponsored ads and HAQM DSP. Using standards from the rest of the HAQM Ads APIs, the updated AMC APIs follow the OAuth 2.0 authorisation framework and consistent endpoint URL paths. A developer guide is also provided to help users get started and use these APIs to automate workflows, establish integrations and develop tools and applications at scale.

As documented in the advanced tools centre, the new AMC APIs currently support features including reporting, audiences and signal management.

Why is it important?

Previously, advertisers and partners have been using AMC APIs that are at an AMC instance level. The new set of AMC APIs offer further enhanced security, usability, and performance, allowing developers to easily utilise, manage and build with these APIs. Specifically,

  • Developers can now use the same authorisation and authentication mechanism as the rest of the HAQM Ads solution APIs, via client applications administered by Login with HAQM. This streamlines and simplifies the set up and access to relevant AMC accounts and instances.
  • Multiple users and partner organisations can now access one AMC instance at the same time. This enables more scalable AMC usage and operations, and it’s especially beneficial for partners handling multiple AMC instances across advertisers.
  • Developers can now find AMC APIs grouped by functional categories, and following a standard endpoint naming convention composed of base URL, API path and resources. This helps developers to easily comprehend and identify the right APIs to use, and reduces the chance of human errors in execution

Where do I access it?

Who can use it?

  • HAQM Marketing Cloud users

Where is it available?

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • TR
  • UK
Asia Pacific
  • AU
  • IN
  • JP
Get started