Launch announcement

With the launch of HAQM Business exclusive campaigns for Sponsored Products, you can now exclusively reach shoppers on HAQM Business, the store that simplifies buying for organizations of any size with business-relevant selection, innovative tools and features like Business Prime, plus the convenience and value of HAQM. Using HAQM Business exclusive campaigns for Sponsored Products, you can customize your B2B advertising strategy by setting a B2B budget, promoting ASINs you want to showcase to B2B shoppers, using B2B keywords, and adjusting your bids as well as bid strategies to increase sales on HAQM Business. All campaign settings are uniquely applied to HAQM Business. Your campaign will only be shown on the HAQM Business store and will not be shown on the HAQM retail store or other sites and apps off of HAQM.

Sites are where specific ad placements can appear. By default, your Sponsored Products ads can appear on HAQM, including both the HAQM store and the HAQM Business store, as well as on select sites and apps off HAQM. The “Sites” selection and allows you to create a Sponsored Products campaign to exclusively reach business shoppers on HAQM Business. This helps you better reach business shoppers who on average are 3x more likely to purchase an item after viewing its product page than B2C shoppers, have 50% lower return rate compared to B2C shoppers ¹, and whose orders contain 80% more units than orders from B2C shoppers.¹

• Sellers, vendors, partners, agencies, and authors.
• Note: only eligible advertisers have the option to create HAQM Business exclusive campaigns for Sponsored Products. If you do not have the option and would like to, please contact your HAQM Advertising account manager or your HAQM Business account manager to learn about enrollment.

• Advertising console, HAQM Ads API

Advertisers using the HAQM Ads API can now create Sponsored Products campaigns that exclusively reach business shoppers on HAQM Business, available in HAQM Business Marketplaces - US, CA, MX, DE, IT, FR, ES, UK, IN, JP. To create HAQM Business exclusive campaigns, advertisers will need to set the site Restrictions field in the campaign setting to AMAZON_BUSINESS. Advertisers can customize their B2B advertising strategy by setting a B2B budget, promoting ASINs they want to showcase to B2B shoppers, using B2B keywords, and adjusting bids as well as bidding strategies to increase sales on HAQM Business. All campaign settings are uniquely applied to HAQM Business and these campaigns will only be shown on the HAQM Business store. All existing Sponsored Products reports will reflect performance only on HAQM Business. Advertisers can leverage these reports to review campaign performance on HAQM Business. See our reference documentation for more information.

Source:

¹ HAQM internal data from sellers with $80,000 or more in annualized sales, 2023