Launch announcement
HAQM Ads launches Performance+ in the HAQM DSP
March 29, 2024
What’s launched?
Designed for businesses that sell beyond the HAQM store, Performance+ is a new campaign type using HAQM DSP focused on driving performance towards specific goals. It utilises first-party signals and machine learning (ML) to automate campaign setup, audience creation and optimisation, while also ensuring that advertisers retain control over key levers and have access to transparent reporting.
Enable Performance+ campaign creation.
Select which Media types to run
Add “off-HAQM conversions“ and select which events to optimise towards.
Five lines are automatically generated per line item type with recommended settings and targeting Performance+ audiences.
Why is it important?
Advertisers who sell their products beyond the HAQM store constantly seek to scale their performance with automation. In addition, not all prospective shoppers begin their journey with HAQM, so advertisers aim to reach them wherever they are. With Performance+, we’re introducing a new campaign type that learns what advertisers care about the most, and leverages ML to automate campaign setup and deliver the performance advertisers expect from HAQM DSP while allowing advertisers to retain control over key aspects.
Where is the feature available?
- North America: United States, Canada
Who can use it?
- self-service
Where do I access it?
- HAQM DSP
- HAQM Ads API
API specific
- Performance+ is part of the “automatedAdGroupCreation” field of the order object. For full details, see the API reference documentation.