25 October 2023
HAQM Ads announces HAQM Publisher Cloud, a new clean room service for publishers
Announced at unBoxed 2023
What’s launched?
HAQM Ads announced HAQM Publisher Cloud (APC) – a new collaboration service that enables publishers to plan programmatic deals and activate them in HAQM DSP, informed by the ability to analyse their first-party signals together with insights from HAQM Ads. With the rapidly evolving addressability landscape, publishers and advertisers increasingly require interoperable audience- and context-aware planning and measurement solutions that will be durable over time. HAQM Ads is building clean room capabilities that enable this, using AWS Clean Rooms to facilitate secure and streamlined collaboration between HAQM Ads and its publisher and advertiser customers.
Why is it important?
Built on AWS Clean Rooms, HAQM Publisher Cloud is the first and only clean room solution that enables a publisher to analyse its first-party signals with HAQM Ads insights to create deals optimised for reach. Publisher deals are made available for activation in HAQM DSP through a single, streamlined workflow that leverages HAQM's direct publisher integrations. For example, a publisher can understand how its contextual signals index against HAQM Ads audiences that are in-market for products such as pet food or cookware, and package a deal for a brand that wants reach those in-market customers. HAQM Publisher Cloud-based programmatic deals are available with beta launch partners DirecTV, Dotdash Meredith, Fandom, NBCUniversal, TelevisaUnivision and other premium publishers.
Where do I access it?
- HAQM DSP
Who can use it?
- Advertisers on HAQM DSP
Where is it available?
- CA
- US