HAQM Ads ranked #1 in global ad equity by Kantar

For the third consecutive year, HAQM Ads has claimed the top spot for ad equity among global media platforms. Published in the annual Media Reactions report, Kantar surveyed 1,000 marketers and 18,000 consumers across 27 markets about their feelings toward the top media channels and brands in the industry. HAQM Ads secured the top spot for global ad equity, or the measurement of advertising value to the end user, as well as the media brand with the most relevant ads.

Additionally, HAQM Ads also ranked in the top three for where marketers plan on increasing their ad spend in 2025. More than half of marketers plan to invest more in HAQM Ads solutions, suggesting that HAQM continues to be a destination for advertisers looking to expand reach.

“There’s not one exact thing you need to do to rank high with consumers. It’s just about doing your thing better, and HAQM Ads does its thing well,” explains Gonca Bubani, Global Media Thought Leadership Director at Kantar “HAQM Ads is very successful and has had the most relevant ads for three years among all global brands we survey.” HAQM Ads uses trillions of first-party signals to ensure the advertising that customers see—whether on HAQM or off—is relevant, brand safe, and reaching consumers in the moments that matter most.

HAQM also surveyed particularly high with consumers across generations. When ranking media brand preferences, HAQM was the only media brand that secured a position as a top three-preferred brand across Gen Z, Millennials, Gen X, and Baby Boomers. When assessing generational preference, Kantar surveyed consumers for both receptivity to advertising, as well as attitude toward the brand. When asked about the particular qualities that appeal to consumers, HAQM surveyed well above average for the relevance and usefulness of its ad offerings.

“HAQM Ads has advertising opportunities across a wide array of mediums,” Bubani explains. “Seeing it place across the top three for all generations makes you think—there must be something for everyone. That’s the nature of HAQM’s business… but there are other brands who have a lot of channels and they don’t necessarily end up at the top.”

With HAQM’s billions of first-party signals and its wide array of ad solutions across HAQM, Prime Video, Twitch, and more, HAQM has the ability to reach consumers with relevant ads that speak to their interests, in the places they most care about.