Guide
Advertising books on HAQM: A guide for book vendors
Start promoting your titles with HAQM Ads. We offer simple, effective solutions to help you drive book sales and reach the hundreds of millions of active HAQM customer accounts worldwide.1
Start using HAQM Ads to help drive book sales and reach your target audience.
HAQM offers unique advertising solutions for the books category through HAQM Ads.
Sponsored ads can help book vendors create brand affinity, increase sales, and stand out to readers both on and off HAQM.
Book promotion best practices
- Ad types work best together, capturing the customer’s attention at different points of their shopping experience.
- Target complementary and popular keywords, interests, and products, including similar books and authors.
- Always make sure your ad copy is relevant to your targeting, and don’t forget to spell-check.
- Ensure your ad and book content meets the Book Advertising Guidelines and Acceptance Policies.
Promoting books on HAQM
What is it?
- Delivers relevant ads in search results and on detail pages based on keyword searches.
- When clicked, ad sends shoppers directly to your book’s detail page.
What are the targeting options?
- Target by keyword.
- Target by product or category, including price, brand, or star rating.
- Utilize automatic targeting based on keyword or product.
Where do ads typically appear on HAQM?
- Within search results (e.g., top, bottom).
- On related product detail pages.
How much does it cost?
- You control your spend by setting your bids and budget.
- You’re only charged when your ads are clicked.
What are the eligibility requirements?
- Be available on HAQM.
- Meet the Book Advertising Guidelines and Acceptance Policies and the HAQM Ads Guidelines and Acceptance Policies.
How long do campaigns run?
- Run continuously or select a custom date range.
What reporting is available?
- Search term report
- Targeting report
- Advertised product report
- Campaign report
- Placement report
- Performance over time report
- Search term impression share report (SIS)
What is it?
- Delivers relevant ads in prominent locations on search result pages based on keyword searches.
- When clicked, ad sends shoppers to a custom curated landing page or your HAQM Store.
- 3+ titles required.
What are the targeting options?
- Target by keyword, using recommended or custom keywords.
- Target by product or category.
Where do ads typically appear on HAQM?
- Above and below search results.
- To the left of search results.
How much does it cost?
- You control your spend by setting your bids and budget.
- You’re only charged when your ads are clicked.
What are the eligibility requirements?
- Be available on HAQM.
- Meet the Book Advertising Guidelines and Acceptance Policies and the HAQM Ads Guidelines and Acceptance Policies.
How long do campaigns run?
- Run continuously or select a custom date range.
What reporting is available?
- Search term report
- Keyword report
- Keyword placement report
- Campaign report
- Campaign placement report
- Search term impression share report (SIS)
What is it?
- Reach the right customers wherever they spend time.
- When clicked, ad redirects shoppers directly to your detail page.
What are the targeting options?
- Product targeting
- Audiences: views remarketing
- Audiences: interests
Where do ads typically appear on HAQM?
- On the HAQM home page, product detail pages, or shopping results pages
- Third-party websites and apps
How much does it cost?
- You control your spend by setting your bids and budget.
- You’re only charged when your ads are clicked.
What are the eligibility requirements?
- Be available on HAQM.
- Meet the Book Advertising Guidelines and Acceptance Policies and the HAQM Ads Guidelines and Acceptance Policies.
How long do campaigns run?
- Select a custom date range.
What reporting is available?
- Targeting report
- Campaign report
- Advertised product report
1 Active customer accounts represent accounts that have placed an order in the past 12 months. (Q3 2019)
2 Readers with a connected device are directed to the eBook’s detail page. Readers with off-line devices are directed to a landing page.