Case Study
How advertising on HAQM Business helped Letaya reach more business-to-business customers
Product(s) used
Goals
Approach
- Launched Sponsored Display audiences on HAQM Business
- Focused on business-to-business (B2B) marketing
- Leveraged HAQM Business purchase insights to optimize campaigns
Results
- 34% of total revenue from HAQM Business sales 1
- Became a leading brand in the HAQM metal office furniture category in the US
Letaya, a Chinese brand specializing in steel storage solutions for home and office environments, rose to prominence in HAQM's metal office furniture category in the US in just four years. To achieve international success, Letaya focused on developing products based on emerging office furniture trends and customer insights in order to engage high-value business buyers on HAQM Business.
In the following video, we'll take you behind the scenes to reveal how Letaya utilized HAQM Business ads and tools to reach more customers, boost sales, and achieve sustainable growth.
Learn how Letaya increased sales with HAQM Business.
Expanding reach and efficiency with HAQM Business
Letaya attributes their growth and improved ad cost-effectiveness to the support provided by HAQM Business. By leveraging HAQM Business ads and tools, Letaya was able to filter audiences based on company size, industry, and demand. This filter enabled the brand to reach the right audiences more accurately and efficiently, which increased conversion rates.
When brands use HAQM Business to advertise, they get access to unique B2B features that help attract and engage business buyers. For Letaya, these tools empowered them to expand their sales to a new customer base—high-value business buyers.
Looking ahead, Letaya plans to continue their growth as a global leader in steel furniture by leveraging new features like Sponsored Products bid adjustment and reporting on HAQM Business.
1 Letaya, Global, 2024