Launch announcement

We launched Sponsored Display ads on HAQM Fresh and Whole Foods Market, allowing Sponsored Display ads to be served to customers shopping online for HAQM Fresh and Whole Foods Market, in addition to HAQM.com.

The feature allows HAQM Fresh and Whole Foods Market vendors to create, launch, and manage Sponsored Display campaigns through the ad console. Users can leverage contextual and audience targeting capabilities to reach relevant audiences on both HAQM Fresh and Whole Foods Market. For users featuring a regional promotional offer, Sponsored Display ads containing the promotion will only be served to the shoppers whose addresses are within a deliverable region of the offers.

The feature will be available in countries where Sponsored Display, HAQM Fresh and Whole Foods Market are available. This includes HAQM Fresh in DE, ES, IT, JP, UK and the US, and Whole Foods Market in the US.

Previously, Sponsored Display was only available for advertisers with products available for purchase on HAQM.com. This launch opens a new opportunity for brands to extend their reach, page-visit, or conversion optimized Sponsored Display campaigns to HAQM Fresh and Whole Foods Market online shoppers. It allows advertisers to promote their HAQM Fresh and Whole Foods Market offers by showing ads to audiences on HAQM Fresh, Whole Foods Market and HAQM.com.

• Advertisers who sell products on HAQM Fresh or Whole Foods Market
• Managed service
• Self-service

• Advertising console
• HAQM Ads API