Launch announcement

Sponsored ads and Stores launch in Ireland

May 28th, 2025

What launched?

Sponsored ads have now launched in Ireland. Whether you’re looking to scale a new product launch, drive brand awareness, or grow your business on HAQM, sponsored ads can help support your business goal. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands and Stores on HAQM.ie.

Why is it important?

Sponsored ads can help boost visibility, attract more readers, and drive sales with eye-catching ads. These ads can appear in high-visibility placements on HAQM, such as on the first shopping results page and on product pages, plus other places where shoppers spend their time, including third-party destinations and owned-and-operated channels.

Benefits of using sponsored ads:

  • Drive sales with a few clicks: Takes shoppers directly to the product detail page and can help boost sales of individual products by making it simple for customers to browse or buy in just one or two clicks.
  • Optimize for your budget: You only pay when a shopper clicks your ad, ensuring your investment is spent on engaged customers.
  • Advertise smarter with informative insights: The reporting dashboard provides key metrics on ad performance, helping you optimize your campaigns.
  • Reach consumers with relevant messaging: Select from flexible keyword and product targeting options and recommendations to reach relevant shoppers, helping you optimize your campaigns.

Check out your options with sponsored ads:

Ad products designed for everyone

Start advertising with Sponsored Products

  • Not sure where to start? Consider Sponsored Products if you are new to advertising.Small businesses using HAQM Ads attributed 30% of their sales to our solutions. Sponsored Products ads help promote your individual listings to shoppers as they’re browsing and discovering items to buy on HAQM. You can launch your first ad in minutes with no previous experience needed.

Boost brand awareness with Sponsored Brands

  • Beyond helping grow your audiences, creating brand awareness is essential too. Sponsored Brands ads let you create ads that include multiple products, along with your brand logo and a custom headline. You can also use Sponsored Brands video, an auto-playing video that helps inspire, and make deeper connections with shoppers as they browse.

Build a Store to inspire customer loyalty

  • Elevate your visibility and connect with shoppers in a customized way. Stores can maximize engagement through a tailor-made brand experience and build customer loyalty. A Store allows you to showcase your bestsellers and seasonal collections, publish videos or tell your brand story at no cost.

It’s time to get started. Register for an advertising account today.

Where is the feature available?

  • Europe: Ireland

Who can use it?

  • Vendors
  • Sellers

Where do I access it?