Launch announcement
On-HAQM preview support for HAQM DSP Creatives
31 March 2024
What’s launched?
We have enhanced the preview tool in HAQM DSP to allow advertisers to view how their Standard Display and Responsive e-commerce Creative (REC) ads may look on HAQM.com. Advertisers can preview their ads in specific on-HAQM placements. Once their creatives have been saved. Each eligible site placement size matches the HAQM pages where the ad can be shown. After selecting the page-placement location, a preview of the ad on HAQM is generated, allowing you to see how the ad will appear.

REC being previewed on HAQM.com – highlighted in blue
Why is it important?
- Preview on HAQM gives advertisers insights into potential shopper interactions with their ads on HAQM.com. Advertisers can use these preview tools to customize their ads for specific placements and pages, thereby improving ad performance.
- Previewing ads on different pages and placement locations on HAQM allows advertisers to detect possible issues with their creative. They might find that their image isn’t displaying correctly on HAQM’s detail page, or parts of the ads are being cut off, making their message to shoppers unclear.
- This feature enables advertisers to evaluate the potential performance of their ads on HAQM.com prior to launching their campaigns. As a result, it helps avoid wasting resources on ads that might not be successful in specific HAQM placements.
- Advertisers utilize this tool to debug their campaigns and gain a visual understanding of why their ads may be performing well on HAQM for their target audience.
- The on-HAQM preview will also help advertisers to learn about the various pages and locations where their ad might be displayed.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Türkiye, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Managed-service
- Self-service