Launch announcement

HAQM DSP bid adjustments support both simple adjustments and complex bidding algorithms through single and multi-dimensional specifications. This means advertisers can now maintain nuanced and tailored bidding within a single line item, while still taking full advantage of HAQM DSP’s automated bid optimization.

With this launch, we’ve also released bid adjustments reporting, now available through the Reporting API. Availability in the ADSP Report Center will follow. In the console, you can also bulk apply bid adjustments to up to 10 line items from the campaign table on Advertiser and Order page.

HAQM DSP bid adjustments empower advertisers to bring their unique and proprietary data into HAQM DSP, enabling tailored, real-time bidding strategies.

They provide the flexibility to adjust HAQM DSP’s predicted impression values based on advertiser-defined preferences. This means campaigns can now be optimized to align with specific business goals and objectives, going beyond the limitations of "one-size-fit-most" standard optimization. Additionally, bid adjustments reduce the need for multiple line items, making it easier to deploy customizable, sophisticated bidding strategies—resulting in improved operational efficiency.

HAQM DSP bid adjustments were built to make smarter, tailored bidding easier and more scalable. Here’s how they help:

• Faster, simpler setup: Save time by avoiding complex line item workarounds and streamline campaign creation.
• Smarter decisions, powered by you: Apply business insights and logic to influence bids beyond what automation optimizes for.
• More control, where it counts: Flexible levers to guide performance in high-impact moments.

Case study highlight: Coty, a leading beauty brand, used bid adjustments API to boost their ROAS by 28% and new-to-brand ROAS by 36%. This showcases how bid adjustments can significantly enhance campaign performance and efficiency.

HAQM DSP bid adjustments let you combine HAQM's automation with your custom strategy to run smarter, simpler campaigns at scale.

• Self-service advertisers

• HAQM DSP

You can also access bid adjustments through our API. For full technical details, see our bid adjustments API, detailed developer guide, and new dspBidAdjustment (reportTypeId) available through reporting API].