Device ads
Device ads, which incorporate both display and video creatives, seamlessly appear within the user interface of certain HAQM devices with screens like Fire TV, Fire tablet, and Echo Show, as well as services like Prime Video. They offer an opportunity for advertisers to connect with customers before they click into digital content that may not support advertisements.
Why should I use device ads?
Device ads help advertisers connect with customers throughout their daily lives at meaningful moments. Whether they’re reading the news on Fire tablet, searching recipes with Echo Show, or watching their favourite series on Fire TV or Prime Video, device ads help advertisers reach hundreds of millions of customers on HAQM devices and services.
Enjoy exclusive access to a vast and engaged customer base across HAQM devices
Customers use more than 80 million Alexa-enabled HAQM devices with screens in the U.S. each month.1
Scale reach beyond Streaming TV ads
On average, 80% of the device ads audience were unique to the Streaming TV ads audience from HAQM.2
Drive brand impact across the funnel
HAQM Ads campaigns that included device ads outperformed HAQM Ads campaigns that didn’t include device ads in key metrics including awareness (+2.4X), brand favourability (+1.6X) and purchase intent (+1.1X).3
How do I create a device ads campaign?
Advertisers can activate device ads through managed-service HAQM DSP campaigns and self-service campaigns through the HAQM Ads console.
Self-service
Advertisers can access self-service Fire TV campaigns (Sponsored Tiles, Screensaver) through the HAQM Ads console.
Managed service
With a minimum spend, advertisers can activate in two ways: through native ad placements or custom content sponsorships.
Where do device ads appear?
Device ads appear across Fire TV, Fire tablet, Echo Show, and Prime Video on Sponsored Tiles, banners, screensavers, home screens and more.
FAQs
Device ads are available to advertisers of all verticals. There are certain ad placements that are only available to entertainment advertisers, such as Fire TV Sponsored Tiles, Fire tablet Sponsored Tiles and Prime Video ads.
We require $50,000 minimum for managed-service campaigns. For self-service campaigns, there is no minimum spend.
Device ads help deliver on brand objectives throughout the entire marketing funnel. High-impact placements help advertisers drive upper-funnel brand objectives, like brand awareness, while a variety of guaranteed and unguaranteed ad placements help drive performance efficiencies.
We’ve seen increased efficacy when brands add device ads to their STV campaign. We’ve seen advertisers grow incremental reach, awareness and consideration when they added device ads to their existing STV campaign.
Sources:
1 HAQM internal data, US, Q2 2023. This number includes all Echo Show devices, Fire TV devices and Fire tablets that are Alexa-enabled.
2 HAQM internal data, US, Jan – Jun 2023
3 Kantar, US, Q1 2021–Q4 2022, n = 138 HAQM Ads campaigns with HAQM device ads