DC Studios and HAQM Ads team up on the heroic “Anyone Can Be Super” campaign for Superman

On June 10, at 9 a.m. P.T., HAQM Prime members across the U.S. can purchase tickets on Fandango at haqm.com/superman for exclusive early screenings of DC Studios’ Superman in select theaters on July 8 at 7 p.m. local time—three days before the film’s nationwide release in theaters and IMAX® on July 11. Members can also make their ticket purchase count through Fandango’s roundup program. While giving fans first access to one of the most-anticipated films of the year, these Prime Early Screenings will, for the first time, allow customers to round up their movie ticket purchase to the nearest dollar and donate the balance to Boys & Girls Clubs of America.

“We are thrilled to team up with HAQM and kick off the Summer of Superman with this fantastic, wide-ranging initiative,” said Dana Nussbaum, Executive Vice President of Worldwide Marketing and Consumer Products Liaison, Warner Bros. Pictures. “One of the defining qualities that makes Superman such an aspirational, iconic hero is his innate goodness and enduring belief in the hero in us all. The ‘Anyone Can Be Super’ initiative invites fans and newcomers alike to channel the spirit of Superman in their own lives in an array of fun and easy ways: from buying movie tickets via Fandango’s ‘roundup’ program, to spotlighting Superman’s pal Krypto with the Best Friends Animal Society, to honoring the heroes in their families and communities through giveaways and partner activations. We wanted to explore new ways to connect with our global audience, and could not have better partners than the ingenious, inventive and committed team at HAQM.”

Led by HAQM Ads Brand Innovation Lab, these exclusive early member screenings anchor a larger “Anyone Can Be Super” campaign that channels Superman's inspiring spirit of doing good.

Customers can infuse Superman’s spirit into their homes by saying, "Alexa, start the Superman theme." This unlocks the world of Superman, including daily inspiration encouraging simple acts of kindness and interactive content voiced by Superman stars David Corenswet, Rachel Brosnahan, and Nicholas Hoult. Customers can also purchase Superman theater tickets through a convenient QR code on select devices.

Twitch will roll out gaming streams where Twitch influencers attempt Superman-inspired challenges during gameplay while sharing film content.

"Actions, both large and small, can be powerful," said Rob Alley, Head of TelEnt US, Brand Innovation Lab. "One person doing good is great, but when millions of our customers do it together? That's when something truly incredible happens. That's the heart of our campaign—giving our customers simple, meaningful ways to make a difference. This campaign showcases how HAQM Ads connects brands with audiences in authentic, meaningful ways—reminding you that anyone can be super, one small act of kindness at a time."

The campaign is the product of HAQM Ads Brand Innovation Lab—the creative hub that helps bring innovative, custom campaigns to life across the HAQM canvas. With immersive brand experiences, next-generation advertising solutions, and an expansive reach, HAQM Ads helps brands create full-funnel campaigns that connect with millions of customers around the world.

The campaign kicks off on June 10 with the access to Prime member exclusive early screening tickets, plus a co-branded video spot with DC Studios, featuring a young boy and his canine companion who, inspired by Superman and his dog Krypto, discover how even small acts of kindness make a heroic difference. The co-branded spot will reach fans across HAQM via Prime Video ads, a custom Brand Store page, and shared social posts. Visit haqm.com/superman to learn more and to locate a theater near you to be among the first to see Superman, a Warner Bros. Pictures release.

Superman, DC Studios’ first feature film to hit the big screen, is set to soar into theaters worldwide this summer from Warner Bros. Pictures. In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor, and heart, delivering a Superman who’s driven by compassion and an inherent belief in the goodness of humankind.

DC Studios heads Peter Safran and Gunn are producing the film, which Gunn directs from his own screenplay, based on characters from DC’s Superman created by Jerry Siegel and Joe Shuster.

The film stars David Corenswet in the dual role of Superman/Clark Kent, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor. The film also stars Edi Gathegi, Anthony Carrigan, Nathan Fillion, Isabela Merced, Skyler Gisondo, Sara Sampaio, María Gabriela de Faría, Wendell Pierce, Alan Tudyk, Pruitt Taylor Vince, and Neva Howell.