Case Study
How one-click recommendations powered Irene Organics’ HAQM Ads success
Goals
- Increase sales
- Save time on managing HAQM Ads campaigns
Approach
- Started on HAQM Ads in 2023
- Leveraged one-click recommendations for suggestions and inspiration
Results
- Sales increased 150% YoY
- HAQM Ads campaigns optimized at scale
Irene Organics is a skin care line dedicated to natural and toxin-free products for mothers and their babies. This passion project is the brainchild of Irene, the founder and driving force behind Irene Organics. As a busy mother of two, Irene wears many hats from packaging products, to managing listings, to creating and optimizing HAQM Ads campaigns. In this video, we go behind the scenes to see how Irene leverages HAQM Ads to keep her business thriving, and saves time with one-click recommendations.
Irene sharing her experience using HAQM Ads
Leveraging one-click recommendations to keep up with trend and grow sales
Seeking to take sales to the next level, Irene embraced HAQM Ads in 2023. Sales picked up rapidly, with monthly revenue doubling within the same year.
When asked about her biggest challenge with HAQM Ads, Irene says, “[it] has been keeping up with the changes, sometimes you have a campaign that’s doing really well for three to six months and then starts going downhill or the bids start becoming too expensive.”
This is where one-click recommendations come in. They are tailored suggestions that help with ideas for new campaigns or adjustments to help optimize existing campaigns. As Irene explains, “This is extremely helpful since I sometimes have so many campaigns running, it’s hard to go through each individual one to see what hasn’t performed well.” By leveraging this feature, Irene has been able to keep up with the keywords or bids that are constantly changing, and identify campaigns that have improvement areas.
Irene working on optimizing her HAQM Ads campaigns
The future looks bright for Irene Organics
This year looks promising for Irene Organics, with sales up by 150%. With HAQM sales continuing to surge, Irene plans to allocate even greater budget towards HAQM Ads to fuel the next phase of growth for Irene Organics.