Corkboard Concepts and Rohrich use Sponsored TV ads to build brand awareness and grow sales

There’s nothing like that new car smell—but Pittsburgh-based multisite dealership Rohrich Automotive Group (Rohrich) offers their customers much more. The “Rohrich Advantage” grants any buyer multiple lifetime services, including free oil and filter changes as well as other perks, such as a generous exchange policy and a new engine warranty. To bring these benefits to more customers in the face of a densely packed search advertising landscape and cost increases in other lower-funnel marketing tactics, Rohrich knew they needed to update their strategy by implementing more upper-funnel ads.

They turned to HAQM Ads partner Corkboard Concepts, which they had trusted with their marketing strategy for more than five years. Corkboard Concepts is a full-service marketing agency that brings strategic planning, creativity, and insights-driven approaches to all of their clients' campaigns. Over the years, Corkboard Concepts has been identified as one of the fastest growing marketing agencies in the U.S., as demonstrated through being listed on the Inc. 5000 in 2024. And the partner continues to serve their more than 300 clients with innovative, impactful, and calculated marketing efforts.

Together, Corkboard Concepts and Rohrich harnessed new HAQM Ads solutions available for advertisers that don’t sell on the HAQM store to drive sales for Rohrich’s dealerships across the U.S.

Expanding campaigns to increase reach

Corkboard Concepts and Rohrich already had active HAQM DSP and Streaming TV campaigns. And in June 2024, they took advantage of the Sponsored TV beta release to help achieve even more results with their campaigns. By adding Sponsored TV to Rohrich’s advertising mix, they were able to increase reach and build brand awareness, drawing in additional prospective customers. Sponsored TV also offered advanced audience engagement tools, such as QR code and action-driving overlays, that were not available through other over-the-top advertising solutions.

Though Corkboard Concepts typically takes a long-term view on optimizations, they obtained results in a matter of months with the help of Sponsored TV. This inspired the partner to increase their share of the advertising budget. This expansion helped Rohrich see performance improvements across their dealerships and soon see new vehicle sales exceeding those of the previous year.

Accelerating sales for Rohrich

Rohrich’s year-over-year (YoY) sales grew consistently during the campaign from Q3 to Q4, with sales growth peaking at 146% in one month.¹ At the midpoint of the campaign, after two months, the dealer achieved a 105% YoY increase in sales.² Another two months later, Rohrich achieved a 140% YoY lift in sales.³ Additionally, after adding Sponsored TV to their advertising mix, Rohrich also noticed a reduction of up to 50% in their cost per thousand impressions, which effectively doubled impressions without raising the budget.

The campaign clearly demonstrated the impact that the brand can have on both reach and sales by expanding their strategy to include Sponsored TV. Thanks to Rohrich’s results, Corkboard Concepts quickly shifted more of their clients’ advertising budgets to HAQM DSP and Sponsored TV. Moving forward, the partner plans to explore and harness new advertising tools to continue driving growth for their advertisers.