HAQM Ads

Your brand, connected where customers shop and stream

New to HAQM Ads? Explore our advertising solutions that adapt to your goals and help you reach customers across HAQM and beyond.

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Missed the HAQM Upfront? Stream the presentation now.

You can watch our entire 2025 upfront presentation on demand to learn about the forthcoming content that can help your brand connect with customers.

Solutions for every marketing objective

No matter your primary objective, explore these resources that are best suited to help you accomplish your advertising plans.

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Connect with your customers at the right time with messages that matter.

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Use insights that drive results on HAQM or third-party destinations.

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Stay top of mind with memorable brand moments that capture attention.

Guide

Getting started guide for sponsored ads

Find out how sponsored ads can help your customers discover and engage with your brand and products.

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See how we can help your brand reach new heights.

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Learn how HAQM Ads helps brands design advertising experiences that delight customers and deliver results.

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Explore case studies, guides, news, and expert advice to help you get started with HAQM Ads.

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Elevate your advertising skills and strategy with courses, certifications, and videos.

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As the HAQM Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

HAQM Ads FAQ

Welcome to HAQM Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

What is HAQM Ads?

HAQM Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on HAQM and wherever they spend time.

How does HAQM Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the HAQM DSP can be managed independently or with an HAQM Ads account executive.

How much do HAQM Ads solutions cost?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an HAQM Ads account executive (display ads, video ads, and ads that are run through the HAQM DSP) typically require a minimum spend of $50,000 (USD).
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

How do you optimize ads on HAQM?

HAQM Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, take HAQM Ads Academy courses, and dive deep in our library of resources.

How do you sell books with HAQM Ads?

With hundreds of millions of worldwide active customer accounts, HAQM is a place for readers to discover, purchase, and read books. HAQM Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.